A nightly ritual · Coming 2027

Built for the
long arc.

Most supplement brands sell you the next thirty days.
ARC is designed for the next thirty years —
non-habit-forming sleep, built to compound.

10,950 Nights in 30 years
8 Ingredients · clinical doses
1 Decision · end the rotation
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ARC Nightly — a hand pouring a stick into a glass of water beside an open book
A worldview

The arc is already
in progress.

The people who fire at seventy-five didn't stumble into it. They made a decision at forty-one and held the line — quietly, nightly, in a way that didn't look like ambition from the outside. Ten thousand nights of an unremarkable ritual. No single night changed anything. All of them changed everything.

The Ritual · ARC Nightly™

Three motions.
Ten thousand nights.

A clinically dosed nightly stack — formulated for sleep architecture, recovery, and the hormonal foundations of long-term vitality. No twelve-pill stacks. One ritual.

  • 01 Magnesium Glycinate Albion-sourced. The form best supported for sleep. 400 mg
  • 02 L-Theanine Suntheanine. Calming without sedation. 200 mg
  • 03 Apigenin GABA-A modulation. Undermarketed at clinical doses. 50 mg
  • 04 Glycine Body temperature regulation. Deeper sleep architecture. 3 g
  • 05 Saffron (affron) Standardized extract. Sleep quality and mood. 28 mg
  • 06 Ashwagandha (KSM-66) Cortisol reduction. Evening stress clearance. 300 mg
  • 07 Inositol Quiets a racing mind. Supports GABA signaling. 2 g
  • 08 L-Tryptophan Serotonin and melatonin precursor. Fewer mid-sleep wakeups. 1 g
Third-party tested COA per batch NSF facility
Nightly · 9:00 PM
Tonight,
and the next 10,95010,949.
A nightly ritual built to compound.
01 Tear
one stick
02 Pour into
cool water
03 Drink. Sleep.
Show the work

We publish what's in it,
where it's from, and what it does.

Most supplement brands hide behind proprietary blends. We don't. Every ingredient at clinical dose. Every batch tested. Every COA published.

— 01 —

Clinical doses

Every ingredient at the dose used in published research. No fairy dusting. No proprietary blends.

— 02 —

Real sourcing

We name every supplier. Every ingredient traces back to a source — Albion magnesium, Suntheanine. No mystery molecules.

— 03 —

Per-batch testing

Independent third-party testing on every production run. Heavy metals. Microbiology. Purity. Potency.

— 04 —

Published COAs

Every Certificate of Analysis publicly available. By batch number. Searchable. For everyone.

I am thirty-one. My sleep has never come easily, and I have spent most of my conscious life looking for a way to live well with that. Reading the longevity literature in my early twenties was the first time I encountered a framing that did not promise to fix me — only that the work was worth doing, every night, for the rest of my life. Across every author worth reading — Walker, Attia, Huberman — the single highest-leverage thing the science is unequivocal about is sleep. Nightly, consistently, for decades.

That conclusion is twenty years old in the published literature. The supplement aisle, when you actually look at it, is not built on it. Most brands sell the next thirty days because the customer-acquisition math works on that horizon. I went looking for the product the science actually points at, and the product didn't exist.

ARC is what I'm building instead. I am the customer. One ritual. Clinical doses. Built for thirty years.

Not a hack. Not a rescue. The foundation.

Dan Butler — Founder, ARC
In their words

Quiet results,
kept up nightly.

“I've tried the rotation — the gummies, the pills, the powders that taste like a candle. This is the first thing I've kept up past a month. It just became the last thing I do before bed.

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Founder · Austin, TX

“What sold me was the COA. I'm a chemist by training and I read it before I read the marketing. The doses are real. That's rarer than it should be.”

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Research scientist · Boston, MA

“I don't wake up groggy, which was my whole fear with anything that touches sleep. I wake up like I slept — not like I was sedated.”

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Surgeon · Chicago, IL

“My partner noticed before I did. Less restless. Out faster. That was the tell that it was actually doing something.”

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Designer · Brooklyn, NY

No star ratings. No incentivized reviews. Replace with real testimonials at launch.

Early access · 2027

The first
thousand.

Hand-numbered vessels. Founder calls. A price we will never run again — locked for life, even when the brand reaches a million.

You're in. We'll be in touch.

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